Jamie had invited us to create a clear, simple, warm, modern and professional logo & brand identity. The major challenge was the tight timescale. Jamie had a very tight turnaround, just 48hrs for the logo, so we had to work with limited time and information.
As part of the brief Jamie wanted the logo to work on reusable coffee cups, as he is a passionate environmentalist and recycler.
Caffi Soar is a new Cafe at the heart of the Welsh language centre, Canolfan Soar, in Merthyr Tydfil. It has been launched by the well known Welsh language singer, tutor, activist, campaigner and advocate Jamie Bevan. Jamie is a previous Chair of Cymdeithas Yr Iaith Gymraeg, and opened Caffi Soar in April, 2018.
Prior to the launch of his new venture Jamie came to us to help create the brand identity and logo for Caffi Soar.
Jamie wanted the name front and centre as it advertises the location of the cafe. We feel we created a logo that was modern but fulfilled the criteria given to us. We also created it in a way in which would allow alternate looks, such as the design on the coffee cups.
With the information and vision given to us by Jamie we were able to create a brand concept for the cafe which included branded aprons for staff and an external lighted street sign to help people find the location from the street, which is currently quite difficult. The brief was to create a ‘Warm & Welcoming’ brand identity.
We started by developing a colour scheme as this would help us get a feel for an identity. We settled on a warm cherry as the primary colour and soft chocolate as a secondary colour. Both these colours are warm and welcoming, including being associated with food stuffs, such as coffee, hot chocolate and delicious treats.
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The typography used is a bespoke design, exclusively developed for the Caffi Soar brand
With an eclectic mix of experience behind him Efan heads up the Social Media & Branding. He is known to love good logos and good coffee, whilst helping Robi critic craft ales! A creative thinker who is passionate about developing real relationships by helping clients rather than working for them.
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