The Power of Social Media in Business

Social Media is serious business

The reality today is that Social Media is a platform ALL businesses from all sectors, large and small should be taking very seriously and utilising to their benefit. If your business is getting the cold shoulder on Social Media or is not on the boat then your business could be drowned out by your competitors.

There was a time when the only digital marketing tool you needed was your website. The reality today is quite different – the most innovative digital space for business is undoubtedly, Social Media – IT’S THE HOUR OF SOCIAL POWER!

Here is five ways your business can harness the power of Social Media.

1. Grow Brand Awareness & loyalty

Make it easier for your customers and clients to find you. Connect with them on social media and you are more likely to increase your customer satisfaction, retention and loyalty.

A study by The Social Habit shows that 53% of people who follow brands on Social Media and more loyal to those brands.

2. Real-time Audience Specific Targeted Marketing

Reaching the right audience is crucial. Social Media allows businesses to target specific audiences by location, age, professional job title, company, gender and many more. Ad campaigns on Social Media represent a relatively inexpensive to promote your business and release content to your target audiences. It also has the unique feature of providing real time results and tracking.

3. Build Relationships in Real Time

Traditional advertising limits how you interact with your audience. Not so with Social Media, why? Because it’s more social! Social Media allows you to share expanded real-time dialogue with your audience, and therefore enriching their experiences of your brand. Social Media allows businesses to have a relationship with their customers that is more than just a sales pitch.

4. Better Customer Services

In today’s fast paced tech world customers expect fast customer service. Studies show that 67% of customers now go to Social Media for customer service. Social Media Study

5. Drive Sales

The internet gives everyone the freedom to find and choose the things they want and like. Social Media acts as a vehicle to drive customers to a particular platform. Daily social content marketing has a huge role to play for today’s businesses. Small businesses should be using their websites as their shop window and the place that allows customers to explore their products or services. Social media can be used to drive people to your website, to create interest and leads.