Introduction
All businesses make decisions based on information available to them. Here we make available to you some information your business needs to know about Social Media
Internet users have an average of 5 Social Media Accounts
Global Webindex tell us that users are actively engaging on a daily basis with 3 Social Media Platforms but have accounts across 5 social platforms.
78% Twitter users expect an answer in ONE HOUR
According to Lithium, 78% of users who utilise twitter to make a complaint to a brand expect an answer back within the hour. When asking a question or making an enquiry 53% expect a response within the hour. This tells us that people want real time customer service but also that customers patience is less when they have a complaint.
500 Million Tweets are sent everyday on Twitter
500 million tweets per day with 500 million people visiting twitter every month who do not log in but browse information – a great resource for business to market to. In addition to this there are 320 million active twitter accounts.
47% of people say Facebook influences their purchase behaviour
According to Convince&Convert this number is consistently and significantly increasing. For comparison the previous year 68% of people said facebook had no influence on their purchase behaviour.
53% of people recommend companies and products on Twitter.
If that many people are recommending your company or products, your company should have a presence to be a part of the conversation.
There are 800 million active users on YouTube that spend an average of 15 minutes/day on YouTube
Multiple brands and businesses participate (including Google and Facebook employees) in viral trends on Youtube as well as having their own original content. Be a part of the modern web culture, people love video!
Instagram is No.1 with the young!
If your target audience is teens and young adults then you need to be serious about instagram. Research by Mary Meeker Internet Trends indicates that 32% of teens and young adults consider Instagram their most important Social media platform. Followed by Twitter (24%), Facebook (14%), and Snapchat (13%).
83% of the Fortune 500 companies engage with customers via twitter
If you want to reach your customers in more meaningful and more efficient ways, then Social Media and especially Twitter represents a vital portal for your business to do this. It is simple and customers clearly find it an effective communication tool. If you are not utilising it as part of your customer service and brand development you are in an ever decreasing minority.
